Customer Relationship Management (CRM) Software has been in use in various organizations over the years to support different functions including sales and marketing. Its purpose is quite simple; to track any kind of information that is related to the customer such as customer interaction and customer support.
Companies often hire the services of top sales training companies to teach the proper use of CRM software to its sales teams. Though the use of CRM software is widespread, many organizations still have not found an efficient way to use the information collected by CRM software for managing their sales better.
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